25 - 26 June, 2019 | Millennium Gloucester Hotel London Kensington, London, United Kingdom
Umran Rafi, Head of Digital Data at Santander

Umran Rafi

Head of Digital Data

Check out the incredible speaker line-up to see who will be joining Umran.

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Agenda Day 2

Wednesday, June 26th, 2019

2:45 PM Advanced Analytics to Improve Loyalty and Engagement

  • The importance of agility: Maintaining pace in a fast moving technology market and keeping abreast of customer’s changing needs and priorities
  • Viewing all interaction points along the customer journey to achieve a single view of the customer
  • Unlocking the value from customer data to identify trends, history and customer profile to understand your customers’ needs and grow lifetime value
  • Developing the right architecture and selecting the right vendors to collect and analyse important behavioural insights