Cameron Davies, Chief Data Officer, Yum! Brands, discusses Yum! Brands' vast worldwide market reach in over 150 countries with over 50,000 stores, and its implications for managing data and analytics. At the local level, these brands have over 2000 franchisees who own 98 percent of the locations, implying that these franchise stores employ approximately 1.5 million people worldwide. Considering the data received every day from these franchises, the business structure at Yum! Brands is complex yet full of opportunity. Davies defines the CDO's difficult responsibilities at the regional and global levels. At the regional level, priorities are more distinct and focused. We understand where the data is, how it flows, and so on. A chief data officer with a regional specialization may make all of the decisions, such as what to do with the data, and what to do with the analytics. However, if you reach the level of global CDO, the nature of the job changes completely. It's no longer about controlling anything; it's all about influence, relationships, and how to get the job done. The focus must be razor sharp. At this level, the job requires more of an influencer or expert delegator who ensures that people make the appropriate decisions.
Baz Khuti, President US at Modak, discusses with Das Dasgupta, Chief Data & Analytics Officer at Saatchi & Saatchi, the challenge of data scientists, engineers, and data professionals to work together to optimize resources without breaching a single identity constraint. That includes safeguarding individual sovereignty and data privacy while also leveraging metadata for improved insights, personalization, and digital identity.
Katia Walsh, PhD, Chief Global Strategy and AI Officer at Levi Strauss, one of the world's first chief data and analytics officers, in discussion with Baz Khuti, Modak's President US. Humans are still the most crucial component of digital data and AI capabilities, and the most significant component of developing global digital data and AI competencies is that they're part of an organization's vision and priorities. She further added that she enjoys discovering talent. In a global organization, finding people from across the company, across numerous functions around the world, and bringing them together is an exciting task.
Vimal Kohli is the head of data science and analytics at Gap, Inc. He spoke with Leonard Maganza, the Chief Customer Officer at Syniti about managing a global brand like Gap. Kohli discusses the importance of customer experience and perspective, differences in culture with fashion, and the work cultures he practices.