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Data & Analytics Strategy and Leadership Certificate

CDAO Exchange is partnering with Southern Methodist University, a prestigious nationally ranked research university in Dallas, to assist you in developing and growing your team members whom you have identified for leadership roles within your organization.

Why you need to Develop your D&A Leadership Team Now

Today CDAO’s are simultaneously challenged by a significant skills shortage, retaining talent and developing a leadership bench for the future. Recent research by a variety of sources conclude that investing in developing your internal talent is critical to both talent retention and recruitment and is also more cost effective than acquiring talent externally. Some key statistics to consider

  • 51% of employees are considering a new job*
  • 72% of employees are driven by career advancement opportunities, the #1 reason people change jobs*
  • Turnover costs organizations 16-213% of the lost employee’s salary*
  • 87% of employers say that improving retention is mission critical*

As your organization’s D&A leader, mentor and employee advocate it is essential to demonstrate that you support investing in your team members’ personal growth and future success.

This certificate program has been designed by SMU to allow your selected team members to join you in Dallas during the CDAO Exchange. While you are at the Exchange, they will participate in a program at SMU campus that specifically focuses on developing their strategy and leadership skills. As their mentor, your team members will be given the opportunity to connect with you each day to discuss what they have learned so that you may put their lessons into a context that is in line with your own organization. At the end of the program your team members will receive an SMU executive certificate.

REGISTER NOW

Program Syllabus

Module 1: Developing and Executing a D&A Strategy

  • Approaches to a Modern D&A Strategy
  • Key Considerations before Crafting a Data Strategy
  • Identifying Stakeholders, their Strategic Goals and Unmet Needs
  • Determining where the Organization is in its Data Journey and Crafting a Roadmap
  • Key metrics to Measure Data Strategy and Business Outcomes Success
  • Embedding Data and Analytics into Business Strategy
  • Optimizing the D&A Budget

Module 2: Defining and Refining your Role in the Organization

  • Determining the Value Proposition of D&A within your Organization
  • Becoming a Trusted Advisor and Partner
  • D&A as an Enabler and Collaborator on Problem Solving
  • Partnering with Business Units and Key Stakeholders
  • Leading D&A Innovation, Value and Competitive Advantage
  • Identifying Business Opportunities and Tracking Technology Trends
  • Building and Leading High Impact Teams

Module 3: Organization Structure and Culture

  • Crafting a vision of a Data Driven Organization
  • Designing a D&A Operating Model
  • Key Strategies for Fostering and Driving Data Literacy Throughout an Organization
  • Managing D&A as a Business Catalyst and Enterprise Competency
  • Considerations for using a Hub & Spoke D&A Model
  • Building and Managing a D&A Center or Excellence
  • Accelerating and Driving a Data Culture

Module 4: Communication Strategies and Tactics

  • Communicating a Data Driven Vision Focused on Business Purpose
  • Tips and Tactics for Communicating with non-Technical People
  • Making an Impact with Next level Data Storytelling
  • Communicating with Business Units and Stakeholders
  • Communicating with the C-Suite
  • Communicating with the Board

YOUR FACULTY

    Peggy Tsai
    Chief Data Officer
    BigID

    Doug Gray
    Director, Data Science 
    Walmart Global Tech

    Nate Litton
    Chief Data & Analytics Officer
    Toyota Financial Services

    AGENDA AT A GLANCE

    WEDNESDAY

    • 1PM- 5PM ................................................. MODULE 1 AT SMU CAMPUS
    • 6PM-7PM .................................................. COCKTAIL RECEPTION AND MINGLING WITH MENTORS
    • 7:30PM ...................................................... DINNER ON YOUR OWN OR WITH YOUR MENTOR

    THURSDAY

    • 8AM-NOON ................................................ MODULE 2 AT SMU CAMPUS
    • 12PM-1PM ................................................. LUNCH AT SMU CAMPUS
    • 1PM-5PM ................................................... MODULE 3 AT SMU CAMPUS
    • TBD ............................................................ THOUGHT LEADER KEYNOTE ADDRESS
    • TBD ............................................................ COCKTAIL RECEPTION AND DATA FIGHT CLUB
    • 7:30PM ...................................................... DINNER ON YOUR OWN OR WITH YOUR MENTOR

    FRIDAY

    • 8AM-NOON ............................................... MODULE 4 AT SMU CAMPUS

    Who this Program Designed For?

    This program is designed for individuals of all levels within a D&A organization who have demonstrated acumen for leadership and been identified as potential future D&A leaders.

    QUICK FACTS

    • Intensive 3 day program at the SMU campus in Dallas taking place during The CDAO Exchange – October 26-28, 2022
    • Participant receives a Data & Analytics Strategy and Leadership Certificate from SMU
    • Participants meet with their mentor – i.e. you – at the end of the each day to discuss what they’ve learned
    • Program is taught by Adjunct Instructors with real-life hands-on experience leading D&A strategy and teams
    • $3499 or register and pay by August 31,2022 for $2799
    • Accommodation is not included and needs to be arranged separately

Questions? Speak with an Advisor at (214) 768-1086 or email studentsuccess@smu.edu.