Eric Daly

Director Data Analytics & Science Phillip Morris International

Eric Daly is the Director of Enterprise Analytics & Data (EAD), a more than one hundred person team jointly responsible for advanced analytics and data governance at Philip Morris International Inc. (PMI). Eric started at PMI in 2017 as Director, EAD Data Science and was appointed to his current role in June 2018. Eric plays a key role in PMI’s transition to become a data-driven company. In his position, he manages over 40 data scientists and team leads in three locations (Lausanne, Amsterdam, and Krakow) to assist PMI’s progress toward its smoke-free future. In addition to his Data Science oversight, Eric oversees groups responsible for Business Intelligence, Data Architecture, Data Engineering, Data Management and Quality, as well as Analytics Strategy.

Before taking on his role at Philip Morris, Eric was the Vice President of Data Science and Analytics for Sony Pictures Entertainment, where he had been for the prior twelve years. His responsibilities included strategy and analysis for driving profitability in the home entertainment market including the forecasting of title demand, assessment of market trends, test and learn experimentation, affinity analysis, data mining, customer segmentation associated with retail partner data, and the greenlighting of new films and television shows.

Prior to joining Sony Pictures, Eric was a Senior Manager at Gateway and was responsible for business planning, marketing mix modeling, and forecasting. Previously, he was a Systems Programmer for IBM following his stint with the USA Men’s Volleyball Team where he was both a player and team manager. Eric has a BS in Computer Science from MIT, an MS in Statistics from UCLA, and an MBA from the Anderson School of Business.