Kirby Forlin

Vice President Advanced Analytics Altria

Kirby Forlin learned early on in her career the importance of understanding the what, why, where and how things change and that the stories she could create based in data and analytics led to change. She has worked for and consulted with many Fortune 500 companies as well as companies located in Canada and Europe, including Unilever, Dannon, Colgate and Altria. Trade promotion optimization, recently termed Revenue Growth Management, has been a significant area of focus for her over the last 15 years. She is currently the Vice President of Advanced Analytics for Altria. In this role, she is enacting change through her well-defined vision focused on leveraging advanced analytics techniques to inform strategy and meet business objectives. Raised and educated in Canada, she has an undergraduate degree from University of Guelph and an MBA with a focus on analytics from University of Calgary.