Modern data & analytics executives are coming face-to-face with a harsh reality – their stakeholders might not always see the value in data. While there is no denying the buy-in to the concept of a data driven culture, being able to clearly demonstrate the ROI of specific projects and initiatives remains as important and difficult as ever.  These days, it’s not just an increase in revenue that matters.

So what’s a CDAO to do when the success of their latest cutting-edge project hinges on a room full of stakeholders who just. don’t. get it?

Enter: Stephen Marasco and Kyle Wierenga – two seasoned Analytics Executives who have cracked the code on how to win over their stakeholders.

On January 28^th  (Day 2 of the Chief Data & Analytics Officer Exchange), they’re joining forces for an exciting panel discussion titled “Demonstrating ROI To Your Stakeholders in Terms They Can Relate To”. During which, they’ll explore:

    •How to communicate the value of new projects

    •How to establish the value of data driven decisions

    •How to attribute cost savings to new initiatives

Needless to say, understanding these insights are make or break for any enterprise-level organization and their Data & Analytics department. Don’t miss it. 

Meet Kyle:

VP of Analytics, Business Intelligence, Data Integration

Bloomingdale's

With over 17 years of experience, Kyle Wierenga is no stranger to strategically demonstrating the value in data & analytics. During his time at Bloomingdale's, he has built or overseen the development of many complex models including Retention Models, Attrition Models, Customer-Value Based Segmentation, Web-traffic Models, Inventory Forecast Models, Workforce Optimization Models, and Market Penetration Models. Before his days in retail, Kyle worked in the banking software, loyalty, and healthcare industries.

Meet Steve: 

Head of Enterprise Modeling

USAA

Throughout his impressive career, Steve Marasco has mastered the marriage between Data and Financials. Currently, he leads USAA’s Enterprise Modeling department in Treasury and manages a team of highly skilled analysts. Together, they deliver complex financial-risk modeling solutions that support Capital Estimation, Asset Liability Management, and Planning – all highly valuable metrics for stakeholders. Prior to working with USAA, Steve was VP of Credit Policy & Analysis at HSBC N.A, where he lead the Basel II Analytics Initiative for Retail Banking. 

Be sure to catch both of these amazing speakers during their session at the Chief Data & Analytics Officer Exchange taking place January 27-29 in San Diego, California!