Vice President, Marketing and Demand Analytics of Travel Leaders Group, a North American travel company which manages leisure, business and franchise travel operations under a variety of diversified divisions and brands. With over 7,000 agency locations, Travel Leaders Group ranks as one of the industry’s largest traditional travel agency companies. Travel Leaders Group (www.travelleadersgroup.com) is transforming travel with a commitment to our vacation and business travel clients through our progressive approach toward each unique travel experience.Asmita is responsible for all marketing activities for Travel Leader Group’s demand generation programs for leisure and corporate travelers. Her responsibilities include: building digital marketing strategy & sales operations to drive revenue growth; and designing multi-channel buyer-centric demand generation programs. She also provides analytics & business intelligence on the buyer’s lifecycle in customer acquisition, engagement, retention (customer lifecycle). Some of the brands she manages include: Vacation.com, Protravelinc.com, Tzell.com and Viewfrom36k.com. Prior to joining Travel Leaders Group, Asmita held the position of VP of Digital Experience & Marketing Optimization at PR Newswire, where she managed the global digital experience, reporting and analytics and marketing technology teams and delivered multiple positive revenue-impacting digital projects. She has more than 12 years of technology, advanced analytics and optimization experience. She has a strong background in building marketing technology stacks for launching perpetual demand generation automation programs and developing advanced digital ecosystems to run marketing programs. Asmita has also lead various analytics & digital projects assignments with several large companies, including Standard & Poor’s and Unilever India. Asmita holds an M.S. degree in Integrated Marketing from New York University, with specialization in Advanced Analytics and an undergraduate Bachelors of Technology degree in Chemical Engineering from Harcourt Butler Technological Institute, Kanpur, India.