Simon has been employed at New York Life since 2016. He has years of experience in financial services industry in marketing and risk analytics. He currently leads the data & Data Science function for New York Life Direct. Responsibilities include data science, Database management, database marketing & marketing analytics, predictive modeling, lifestyle based segmentation, Digital channel/media attribution and optimization. Simon had worked in analytics leadership positions in Accenture, CUNA Mutual Group, CNO Financial Group, Citibank Cards. Simon graduated from the University of Florida with a PhD. degree in applied economics.