Now more than ever, companies that leverage data for the consumer’s benefit have a real opportunity to differentiate by targeting not only what is possible or likely, but what is compelling on a deeper level.

By driving concrete, predictable consumer behavior through actionable analytics, brands receive answers to what will happen on a larger scale, guiding their decisions and growing their revenue.

Featuring insights and research from from CCW Digital analysts, Matt Matsui, Chief Product Officer of Calabrio, and Raja Rajamannar, CMO of Mastercard (Business Insider’s 25 Most Innovative CMO’s in the World), this how-to guide will teach you:

• How to understand and capitalize on changing benefits of the contact center
• How to improve efficiency in customer interactions
• How to quickly leverage actionable customer data to improve sales, service, and customer-lifetime-value
• How to easily leverage AI and machine learning in an advanced customer experience environment
• How to harness larger scale data to improve NPS

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