Lou Ferrara

VP Consumer Data Strategy & Insights Sinclair Broadcast Group

Lou Ferrara oversees Sinclair's consumer data and strategy across its media products. Certified in privacy expertise and with a background in automation, he focuses on building the data business to develop transformational opportunities while navigating the complexities that data brings.

Prior to joining Sinclair, Lou was chief content officer at Bankrate, where he was part of the turnaround team that contributed to the company’s $1.4B sale in 2017, and an executive at The Associated Press, where he led much of the company’s digital news transformation.