·        Using IA as a vehicle for achieving organizational goals – from market share, to growth, to customer experience excellence

·        Ensuring IA gains momentum, funding, and support from the boardroom to the front line

·        Aligning IT and operations for smoother digital transformation execution

In a fast-growing company like HRS, knowing how to use Data Analytics, Data Science and Machine-Learning is not only about hiring the right data people and work on the right problem but also how to setup the function and spread best knowledge and practices related to data and associated technology across the organization. In this talk I will use concrete examples of problems faced in setting up and growing a data function and how we are solving it at HRS, in particular in times like during the COVID-19 crisis.