Jose Murillo differentiates Banorte’s analytics program from most of the industry because of its focus on revenue generation. He says that the main propellers of Automation, AI and experimentation have not only led to a yield of $3 billion in revenue, Banorte is now the most profitable bank in Mexico.

• Building the data science units: building to yield profits vs a cost center, and the pre-requisites for yielding high ROI
• Lessons that can be derived from analytics: how to measure the impact of programs and proving that valuable change has been created
• Building hypotheses: prioritizing among multiple potential projects and using tests that are valid and convincing