Skilled in Product Marketing, Product Management, Analyst Relations, Strategy, and Business Transformation. Having worked with both end user organisations and software vendors, in the latter case in executive positions, Mark is well positioned to assist CEOs and executive teams. Mark has earned a strong reputation for helping software companies “punch above their weight” with limited marketing budgets. He currently focuses on SaaS vendors, and has worked with management teams consistently delivering triple digit growth.
Use journeys to uncover real system requirement. Process mining is not all about the happy path. Leveraging task capture to capture requirements in a remote world.