A 25-year veteran in the data and technology space, Joseph Santos is a Principal Consultant on the Dun & Bradstreet Data Advisory Services team providing strategic guidance on data initiatives to organizations, large and small. Joe was also a long-time Dun & Bradstreet customer working in the trenches as a data leader for several high-tech companies. His extensive experience and expertise allow him to deliver strategic solutions on Master Data, hierarchies, customer data management, data governance, data stewardship and data forensics.