Swaminathan Iyer

Head Digital, Digital Transformation ViacomCBS

Agenda Day 1

9:00 AM Living On The Edge: Digital Transformation To Outpace Disruption

  • Recognizing disruption as close to it's onset as possible
  • Realizing a consistent value proposition in the brand
  • Consistently engaging in hyperautomation in new and different ways like low code DevOps
  • Augmenting current product with future product
  • Understanding the construct of a new landscape and building a product rollout timeline that meets the pace of change
  • Learning from past disruptions while building an innovative product utilizing other digital assets for the current disruption
  • Never standing still and anticipating the next great disruption