Ken is the Head of iFWD, the digital insurance platform of FWD Hong Kong. A seasoned professional with extensive knowledge in running eCommerce business with full P&L responsibility. Strong in execution and driving an organization toward customer centric via digitization and technology. He builds bridge between a corporate with customers via data, and lead a series of huge digital transformation programs which successfully help to bring the company to become one of the most digital forefront leaders in the region. He is passionate in digital innovation with sustainable business cases to enhance business profitability, operation and customer experience. Prior to joining FWD, Ken was the Head of Digital Transformation in AXA, and Head of Product in JobsDB.com