Ep.60: Moh Al Ghadban, Adidas

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On treating the partner selection like the make or break decision that it is, Moh Al Ghadban, "we partnered with our internal teams to actually have a framework, have the criteria about our partner selection. Because for us selecting a partner is going through a journey. You have a vision of where you want to go with this partner- actually finding the partner that fits to go through this journey with you."


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